1. HOW IS ENGX ENABLING THE ENG GROUP TO REDEFINE ITS ROLE IN THE DIGITAL EXPERIENCE MARKET, AND WHAT COMPETITIVE ADVANTAGES DOES IT OFFER TO STAND OUT IN AN EVER-EVOLVING INDUSTRY?

Digital interactions are becoming increasingly seamless and hyper-personalized, with immersive technologies revolutionizing the way people engage with brands.

EngX is responding to this shift by offering end-to-end solutions that integrate branding, digital marketing, experience design, and advanced technologies.

Our approach is scalable and adaptable, allowing us to meet the evolving needs of both businesses and consumers in a dynamic marketplace.

EngX’s real added value lies in its ability to blend creativity with technological innovation, optimizing brand-customer interactions.

Our goal is to make every digital experience authentic, engaging, and memorable, strengthening relationships between companies and their audiences while fostering long-term brand loyalty.

3. HOW DOES ENGX COMBINE ADVANCED TECHNOLOGIES WITH A HUMAN-CENTERED APPROACH TO CREATE SOLUTIONS THAT EFFECTIVELY AND INNOVATIVELY MEET REAL USER NEEDS?

We see technology as an enabler, not an end in itself. That’s why, at EngX, we adopt a human-centric approach, starting with a deep understanding of users’ needs. This allows us to design tailored and engaging solutions that foster authentic connections between brands and their audiences.

Our Service Design team plays a crucial role in this process, combining research and active listening to craft seamless and impactful user experiences.

Through inclusive design and the integration of advanced technologies like AI and Extended Reality, we transform digital interactions into natural, intuitive, and memorable experiences.

Our mission is to make digital a powerful driver of connection and engagement, creating real value for businesses and their customers.

5. HOW IS ENGX SHAPING AND TRANSFORMING THE MARKET?

Digital Experience is not just about technology - it is a strategic lever essential to business success. Companies often struggle to balance marketing strategy with technological innovation, leading to fragmented and disconnected user experiences.

EngX was created to bridge this gap, integrating creativity, data, and technology into a unified ecosystem where every digital touchpoint contributes to a cohesive, user-centered strategy.

Our projects span from advanced e-commerce platforms to omnichannel ecosystems for marketing and communication, from immersive sales experiences to remote in-field service solutions, as well as collaborative training and telemedicine.

EngX’s impact goes beyond businesses and their customers. Our solutions are redefining the digital experience not only in the corporate world but also in the public sector, enhancing the lives of citizens and patients and generating tangible benefits for society as a whole.