Among the main engines of the Italian economy, tourism and culture have finally initiated important transformation and digitalization processes. We thus moved from "Seeing and doing" to "Living and feeling", because people get organized, involved and excited thanks to new technologies, Web and social networks.

The digital tourism requires timely responses from Administrations: hence, we need to rethink territorial marketing creating new offers based on experience and on perception, so as to overcome language barriers and any sensory and mobility impairments.

Cities are already investing in digital innovation, making the narration of heritage and culture more democratic, coherent, immersive, sensorial, and customizable.

Watch the infographic, listen to the podcast and discover the toolbox with our platforms, case studies and research projects.