Markets
Engineering offers a wide range of products, services and projects, organised in 11 portfolio areas.
Discover more
Technologies
Engineering complements its offerings by grounding the value of technologies that enable Clients in Digital Transformation.
Discover more
Platforms
With 40 years of experience, we have developed a portfolio of proprietary platforms, frameworks and tools for the digital transformation of our Clients' business processes.
Discover more
Papers
Discover more
Stories
Discover more
Podcasts
Listen to Engineering podcasts on computing and technology: AI, Big Data, Blockchain, Cloud, Cybersecurity, IoT and more...
Discover more
Events
Discover more
Solutions
Case Study
Benetton innovates the shopping experience in 1,200 stores
×
We have improved the activities of store assistants and created an increasingly omnichannel and engaging shopping experience for customers
Where: italy
Where: italy
Challenge
Benetton is one of the best-known Italian fashion companies in the world, with a distribution network of over 4,000 shops around the world showcasing the company's core values. Benetton needed to digitise the group's shops to empower sales staff and provide our customers with a seamless, frictionless and secure omnichannel shopping experience. All this had to be achieved as quickly as possible.
Approach
At the beginning of the project, different technologies were compared with proof of concepts in different shops. The choice fell on the solution POS Cegid Y2, which proved to be the most complete and suitable, and of Engineering, being able to ensure solidity and global delivery.
Solution
A new omnichannel system POS system, integrated with the loyalty system.
We supported Benetton Group in all project phases during the implementation of the POS Cegid Y2 solution: from the definition of the implementation model for each country to the roll-out and configuration of the store cash systems in the shops, also supporting the store staff to make the transition as effective as possible.
The project, which involves more than 1,500 branches worldwide, enables the standardisation of the customer experience across different stores and channels, as well as ensuring the highest level of compliance with all regulatory and tax systems in the countries involved, from ISO 27001 certification to GDPR compliance.
Watch video: https://www.eng.it/en/case-studies/benetton-innova-lesperienza-di-acquisto-in-1200-store
Results
1.200 digitalized stores
Increased uptime of store staff
Better consumer shopping experience
Impacts
To know more
Case Study
Towards Intelligent and Scalable Workforce Management
Together with UKG, a Workforce Management platform was implemented to one of the largest luxury fashion brands to globally improve time tracking, planning, and operational efficiency.
Research Project
QLMD: Quantum Computing for an efficient urban logistical ecosystem
Applying Quantum Computing to urban logistics to optimize routes, reduce costs and emissions, improve sustainability, and tackle complex problems with scalable solutions.
Research Project
ARIEN: an AI platform to combat illegal drug trafficking
A multidisciplinary platform that generates strategic recommendations to shape an agenda dedicated to developing AI solutions, ensuring full legal and ethical compliance.
-
Case Study
Towards Intelligent and Scalable Workforce Management
Together with UKG, a Workforce Management platform was implemented to one of the largest luxury fashion brands to globally improve time tracking, planning, and operational efficiency.
-
Research Project
QLMD: Quantum Computing for an efficient urban logistical ecosystem
Applying Quantum Computing to urban logistics to optimize routes, reduce costs and emissions, improve sustainability, and tackle complex problems with scalable solutions.
-
Research Project
ARIEN: an AI platform to combat illegal drug trafficking
A multidisciplinary platform that generates strategic recommendations to shape an agenda dedicated to developing AI solutions, ensuring full legal and ethical compliance.
Recommended for you
Explore additional content associated with the topic
