A leading oil company had progressively extended the types of services it offered to its customers over time.

The solution identified makes it possible to build a layer across existing services/applications, managing a logical aggregation of data according to a highly configurable and scalable federated architecture model. Our team started its activities by dividing them into specific project phases (waves). In the first phase, which has just been completed, the first view of the Single Customer was created, aggregating existing information for the various services. In a subsequent phase, the unique authentication will be managed, as well as the possibility of managing the construction of bundles of services with the option of providing discounts to end customers that could not be enjoyed with individual services, thus enhancing cross-selling. In the final phase it will be possible to manage integrated marketing activities, incentivising customers to use the services through intelligent and targeted campaigns.