Case Study

Design Thinking in the Utilities market

We designed and built a new intuitive international communication hub that is easy to use and customise.

Where: italy
Challenge
A major player in the E&U sector wanted to create a single, worldwide digital workplace that could unite over 30 countries and more than 30,000 employees. The project needed to overcome the heterogeneity of specific intranet portals (knowledge, payroll, ICT service desk, facility management) and create a single profiled solution, where the user would have their own "view" of all internal company services and data.
Approach
The communication management team requested our consulting support to follow the entire project end-to-end, right from the analysis and design phases. We took on the challenge by drawing on our many years of experience in press agency services to support internal customer communications.
Solution
We implemented a stage-based approach. With Design Thinking methodology, we adopted an integrated approach involving business users and allowing us to implement a shared and accepted solution. We analysed user behaviour on the intranet, benchmarking solutions of other multinational and multi-business companies, and identified the final choice within the client's brand identity. Co-participation mechanisms were applied to the conception phase, and during the solution analysis phase we created prototypes that were useful for approving both the functional analysis and the graphic style, through a co-design exercise. For the development activities, we adopted the Project Management Life Cycle Iterative & Adaptive approach, ensuring compatibility on all the devices provided to users. We adopted card-sorting techniques for content reorganisation, making the location of information through the search engine both easy and intuitive. Finally, we accompanied the user in "change" activities with training services.
Results
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