Shopping at the time of social distancing

Case Study

Shopping in times of social distancing

ABSTRACT

Retail & Fashion

During the emergency, we helped the large-scale retail distribution by optimizing logistics and supporting Municipalities for the delivery of shopping.

Where: italy

Challenge

At the peak of the pandemic phase, we supported Iperal in redesigning its sales model, which had previously been focused on physical outlets.

Approach

We decentralized specific logistic functions in order to optimise pick-up times and thus support faster growth of the model. We also worked alongside Iperal and the municipalities to support people who were unable to go to the shops to do their shopping.

Solution

In a very short time we provided solutions to respond to the social call of the municipalities: we gave citizens who wanted to help out the possibility to go shopping for the people in need; the municipalities were given the possibility to organise their own operators to enter Iperal's premises to pick up food and basic necessities for people in need. To facilitate social distancing, we helped to mitigate the problem of crowds, giving people the chance to see the state of the shops in advance so as to prevent queues at the entrance.

Results

Increased productivity and managed volumes
Centralisation of goods management
Lower stockout
Greater punctuality in deliveries to customers
Reduced risk for vulnerable populations while shopping

Markets

Retail & Fashion

Ecosystems

Wealth & Commerce

Impacts

Social Cohesion

Project Teams

Digitelematica Specialised in the development of standard and customised web and mobile sw applications. For several years it has been a leader in the development of eCommerce solutions for large-scale retail trade and the retail sector, with a focus on Click&Collect.

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