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Case Study
A new digital ecosystem for any mobility need
×
We developed a new hub to serve any mobility need and facilitate the adoption of new services, also thanks to advanced research capabilities and a strong approach to user experience.
Where: italy
Where: italy
Challenge
Autotorino is the first Italian automotive dealer, with 62 offices in Piedmont, Lombardy, Emilia-Romagna, Veneto and Friuli-Venezia Giulia. Our client has grown during 2022, with a turnover of €1.6 billion that increased by 14.5% with respect to the previous year, and over 54,700 cars sold.
Approach
Quality and innovation of organization models and services is paramount for Autotorino, and its vision has always been oriented towards training, research and development, and a constant evolution of the interpretation of mobility as a service. This has led to an rise in customer standards. With this mindset, we have collaborated with Autotorino for the creation of its new digital ecosystem.
Digital Ecosystem
Solution
Digital Ecosystem
We have created a platform capable of centralizing data coming from different sources, returning a consistent output, allowing a series of business-oriented capabilities to maximize sales of cars and services. The main components of the platform are:
- a new Product Information Management (PIM) for managing the multiple products/assets to be presented
- a new website that can be customized by Client's experts
- an API Manager for manager for the management of the various loans and a complete integration with the costumer's CRM
- ETL able to elaborate business logic, even complex ones, and the possibility to elaborate new ones.
Results
Simple configuration of mobility solutions
Offer transparency and customization
Continuity between digital and physical locations experience.
Impacts
Technologies
AI & Data
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From Data to Artificial Intelligence: Services, Products, and Processes for Future-Proof Business.
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Use Case
Introduction and Implementation of the GOL Program
Introduction of the Workers Employability Guarantee Program (GOL) in Information Systems for Employment and Vocational Training.
Use Case
XR Assistant: immersive showroom, anywhere and without limits
A hybrid, immersive sales experience that transforms dealerships through Extended Reality (XR), enabling a 3D virtual catalog and accessible showrooms from anywhere.
Use Case
GenAI Selling Assistant: Always-On Digital Consultant
A conversational GenAI virtual assistant that guides customers to their ideal car, active 24/7 on the dealer’s website—boosting leads and qualified appointments.
-
Use Case
Introduction and Implementation of the GOL Program
Introduction of the Workers Employability Guarantee Program (GOL) in Information Systems for Employment and Vocational Training.
-
Use Case
XR Assistant: immersive showroom, anywhere and without limits
A hybrid, immersive sales experience that transforms dealerships through Extended Reality (XR), enabling a 3D virtual catalog and accessible showrooms from anywhere.
-
Use Case
GenAI Selling Assistant: Always-On Digital Consultant
A conversational GenAI virtual assistant that guides customers to their ideal car, active 24/7 on the dealer’s website—boosting leads and qualified appointments.
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