Use Case
AI for Proactive Management of Tourist Flows
We predict and anticipate visitor flows to specific sites or entire municipalities by combining Generative AI and Advanced Analytics.
Where: Italy
Where: Italy
Mission
Tourism flow management is often reactive and based on historical data, using tools that are inflexible or hard to interpret. Public authorities struggle to foresee overtourism scenarios, allocate resources efficiently, or tailor their services to visitor needs.
Solution
The solution enables decision-makers to simulate future scenarios, explore territorial dynamics, and proactively manage service offerings, leveraging insights delivered through GenAI Virtual Agents.
Using the Virtual Agent’s conversational interface, operators can request forecasts of future tourist flows, analyze trends by area and time period, compare different scenarios, and identify potential issues. AI simplifies data interpretation, suggests actions, and supports the planning of events, mobility, and hospitality services.
Digital Ecosystem
Actions
Digital Ecosystem
- By integrating heterogeneous data sources (historical data, weather, mobility, events, social media), predictive models can estimate visitor flows with spatial and temporal granularity.
- A Virtual Agent, powered by EngGPT Data, supports public personnel and decision-makers through natural language interaction, enabling them to query data and receive actionable insights.
Expected results
Reduced congestion and service disruptions
Optimization of cultural and commercial offerings
Enhanced public image and support for city branding
Impacts
Technologies
AI & Data
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