Use Case
XR Assistant: showroom immersivo, ovunque e senza limiti
A hybrid, immersive sales experience that transforms dealerships through Extended Reality (XR), enabling a 3D virtual catalog and accessible showrooms from anywhere.
Where: international
Where: international
Mission
XR enables a full showroom experience without spatial constraints, virtually bringing vehicles closer to customers. It enhances vehicle presentation, creates memorable experiences, optimizes space usage, cuts physical costs, and expands engagement opportunities.
Solution
The XR Assistant creates immersive showrooms blending physical and digital. Vehicles are quickly digitized via photogrammetry and laser scanning to generate realistic 3D models. These are accessible via mixed reality in-store or remotely via XR devices. The 1:1 scale experience is collaborative and engaging, with a virtually unlimited catalog. The solution enables pop-up showrooms in small or unconventional spaces, making the full vehicle inventory available anywhere—no physical space required.
We use XR and 3D digitization to build custom virtual showrooms. Vehicles are scanned with portable tools and integrated into a 3D catalog accessible from anywhere. We activate real-scale interactive experiences and immersive pop-up stores.
Expected results
Up to 60% reduction in physical display space needed
100% of inventory accessible in virtual format
Improved perceived buying experience and brand recall
Rapid deployment of temporary or mobile showrooms
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