Starting tomorrow, the main national newspapers will feature Engineering’s new advertising campaign. Engineering is a leader in digital transformation for businesses and Public Administration, and through a dynamic and engaging visual, the campaign illustrates how digital technology represents a real step forward—an important opportunity for technological evolution that can improve companies’ competitiveness and everyone’s daily life by simplifying what is currently complex.

At the center is the individual, always the protagonist of the solutions that Engineering designs to enable new business opportunities, simplify everyday life, and guide companies, institutions, and organizations through a more conscious and sustainable digital transformation. The “Digital Jump” image shows a person in the moment they lift off the ground, symbolizing those who choose to become the driving force behind their own change, taking an active role in shaping the future. Artificial Intelligence, Cloud, and Cybersecurity are the engines of this leap—the drivers of evolution that make possible what was once only imaginable.

The ADV page includes a QR code that links to the white paper “Digital Jump. Real Impact.”, in which the Group presents and explores the drivers of this transformation. The document highlights how today the digital leap is a necessary choice to remain competitive and to turn technology into a factor of economic and social progress.

“With this campaign, we remind everyone that technology does not replace people—it gives us more opportunities. Opportunities to evolve, to simplify complexity, to transform and create innovative solutions. At Engineering, we are strongly committed to investing in initiatives and projects that involve customers, suppliers, institutions, partners, employees, universities, and research networks, with the aim of anticipating change and guiding evolution. Our goal is to facilitate the integration of strategy, business, and technology, realizing a true Digital Jump,” explained Giorgio De Guzzis, Director of Strategy, M&A, and Marketing.

The campaign was fully developed in-house by Engineering’s Marketing team, which handled the concept, visual design, and art direction.