Augmented Dealer: anywhere, anytime
We enhance the sales experience in the showroom by enabling a personalized Customer Journey that transcends space and time.
The role of the dealer in the digital automotive ecosystem
The automotive sector is undergoing a profound transformation - one that goes beyond simple evolution and instead represents a true metamorphosis affecting the entire value chain: from design to production, from sales to the user experience.
In this scenario, it is crucial for all players in the ecosystem to strategically address the many dimensions of change - technological, social, and environmental - in order to remain competitive and relevant.
Within this rapidly evolving context, the role of the dealer is also being redefined. The traditional model is being challenged, and dealers today must respond to increasingly complex demands: providing continuous 24/7 availability, offering personalized responses to customer inquiries, effectively generating and converting leads, optimizing vehicle turnover, and ensuring comprehensive post-sale support.
Beyond the showroom boundaries
In the digital era, the dealer's role is increasingly being "augmented" by technologies such as XR, GenAI, and integrated tech platforms. These enable dealers to assist customers 24/7 - supporting them in selecting the ideal vehicle, managing maintenance, and delivering a customer experience that goes beyond the physical retail space.
They ensure a seamless, innovative, personalized, and accessible customer journey. This includes support during off-hours, virtual showrooms accessible anytime and anywhere, assistance with routine maintenance, and post-sale service.
An omnichannel, personalized customer experience that requires dealers to adopt a mindset of continuous innovation and experimentation as a critical success factor.
Eng's solutions for dealers: AI and XR technologies for the future of automotive
With over 20 years of experience and strong partnerships, we at Eng support the digital transformation of dealers, helping them become orchestrators of integrated mobility experiences.
We have developed smart assistants powered by EngGPT - our suite of generative language models based on private GenAI technologies.
We use GenAI to create targeted online ads, communicate in natural language, recommend the most relevant vehicles, remind customers of maintenance appointments, suggest seasonal checkups, respond to technical inquiries, and schedule service visits in real time.
Customers can also explore every detail of a vehicle in an interactive and collaborative way using XR Assistants and virtual reality.
Benefits
Increased engagement and improved customer interaction
Optimized operational efficiency in sales and aftersales processes
Toolbox
Let's make it real, together!
ENG4AUTO
We transform automobiles from means of transportation to integrated mobile data platform.
Ceccato Automobili accelerates innovation & data integration
Atlantic Technologies enabled the dealer to achieve process standardization, a unique client vision, automation and business efficiency.
Smart Listing Assistant: Car Ads with GenAI
A GenAI-powered virtual assistant that automatically creates, optimizes, and publishes car listings online—fast, tailored, and effective.
GenAI Selling Assistant: Always-On Digital Consultant
A conversational GenAI virtual assistant that guides customers to their ideal car, active 24/7 on the dealer’s website—boosting leads and qualified appointments.
After-Sales Assistant: 24/7 Smart, Proactive Customer Care
A conversational GenAI virtual assistant offering continuous, personalized post-sales support managing technical inquiries and workshop appointments in real time.
XR Assistant: immersive showroom, anywhere and without limits
A hybrid, immersive sales experience that transforms dealerships through Extended Reality (XR), enabling a 3D virtual catalog and accessible showrooms from anywhere.
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