Use Case
Fashion Transparency with Blockchain
How to use blockchain solutions for more transparency in luxury fashion
Where: italy
Where: italy
Mission
Highlight the authenticity of products by creating positive change for people and the planet.
Solution
A solution that guarantees traceability and sustainability of production tracking the movement of goods and ensuring that they come from ethical sources, as well as anti-counterfeiting and transparency. This approach creates a fundamental shift in the fashion industry and gives brands an indication of their actual sustainability performance, so they know where and how to improve it. The solution includes an authorisation workflow for approving and viewing content and provides reports on KPIs and trends.
Digital Ecosystem
Actions
Digital Ecosystem
- Through the design thinking approach, it is possible to track and transfer information from the development, modelling, production and quality control phases: from collection data to factory data to information about the materials used.
- With modular solutions on the Ethereum Blockchain, based on QR code and RFID technologies and on the REST API architecture, the company can use the process of tracing the origin, movement and development of products and materials.
- By scanning the QR code on the label, the consumer can access a detailed, certified history of the garment.
Expected results
Improves the efficiency of the fashion industry
Increases post-purchase engagement
Technologies
Blockchain
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Unchaining (the) business.
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