Case Study

Automotive Evolution

ABSTRACT
Advanced information management tools, reduced time to market and roll-out in 29 markets: how we improved the business operations of a multinational automotive company.

Where: international
Challenge
A large multinational automotive company involved us in a business process re-engineering initiative for Product Data Management and Customer Digital Experience services. In addition to process improvements, the need was to ensure consistency, integrity and data quality of product information and digital assets to improve the UX in the digital journey and brand image.
Approach
Given our understanding of products, systems and procedures of different brands, we were able to offer the customer a range of services.
Solution
  • Process Improvement and Consultancy, for process analysis and improvement.
  •  Product Data Management Service, to support product managers in configuring and compiling product information, and to monitor, define and resolve product anomalies (configuration problems, market constraints, etc.).
  •  Business Consultancy B2C, to assist in the management of digital tools, interfacing with various internal bodies (HQ and EMEA markets) and external bodies (agencies, suppliers), ensuring they function correctly, taking care of their layout and user experience, according to the specifications set by the client's various brands and in compliance with legal regulations.
Results

 

 

 

 

55% reduction in anomalies

 

 

Evolution of information management

 

 

Reduction of time to market

 

 

Support for brand and marketing departments

Markets
Ecosystem

Impacts

Technologies

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