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Digital Experience
Case Study
Automotive Evolution
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Advanced information management tools, reduced time to market and roll-out in 29 markets: how we improved the business operations of a multinational automotive company.
Where: international
Where: international
Challenge
A large multinational automotive company involved us in a business process re-engineering initiative for Product Data Management and Customer Digital Experience services. In addition to process improvements, the need was to ensure consistency, integrity and data quality of product information and digital assets to improve the UX in the digital journey and brand image.
Approach
Given our understanding of products, systems and procedures of different brands, we were able to offer the customer a range of services.
Solution
- Process Improvement and Consultancy, for process analysis and improvement.
- Product Data Management Service, to support product managers in configuring and compiling product information, and to monitor, define and resolve product anomalies (configuration problems, market constraints, etc.).
- Business Consultancy B2C, to assist in the management of digital tools, interfacing with various internal bodies (HQ and EMEA markets) and external bodies (agencies, suppliers), ensuring they function correctly, taking care of their layout and user experience, according to the specifications set by the client's various brands and in compliance with legal regulations.
Results
55% reduction in anomalies
Evolution of information management
Reduction of time to market
Support for brand and marketing departments
Impacts
Technologies
AI & Data
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From Data to Artificial Intelligence: Services, Products, and Processes for Future-Proof Business.
To know more
Use Case
XR Assistant: immersive showroom, anywhere and without limits
A hybrid, immersive sales experience that transforms dealerships through Extended Reality (XR), enabling a 3D virtual catalog and accessible showrooms from anywhere.
Use Case
GenAI Selling Assistant: Always-On Digital Consultant
A conversational GenAI virtual assistant that guides customers to their ideal car, active 24/7 on the dealer’s website—boosting leads and qualified appointments.
Use Case
Smart Listing Assistant: Car Ads with GenAI
A GenAI-powered virtual assistant that automatically creates, optimizes, and publishes car listings online—fast, tailored, and effective.
-
Use Case
XR Assistant: immersive showroom, anywhere and without limits
A hybrid, immersive sales experience that transforms dealerships through Extended Reality (XR), enabling a 3D virtual catalog and accessible showrooms from anywhere.
-
Use Case
GenAI Selling Assistant: Always-On Digital Consultant
A conversational GenAI virtual assistant that guides customers to their ideal car, active 24/7 on the dealer’s website—boosting leads and qualified appointments.
-
Use Case
Smart Listing Assistant: Car Ads with GenAI
A GenAI-powered virtual assistant that automatically creates, optimizes, and publishes car listings online—fast, tailored, and effective.
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