Use Case
GenAI Selling Assistant: Always-On Digital Consultant
A conversational GenAI virtual assistant that guides customers to their ideal car, active 24/7 on the dealer’s website—boosting leads and qualified appointments.
Where: italy
Where: italy
Mission
Dealers can turn their websites into always-on sales channels, offering personalized conversational experiences that guide customers, gather preferences, suggest relevant vehicles, and encourage human interaction—enhancing engagement and conversion.
Solution
The GenAI Selling Assistant is an always-on digital advisor on the dealer’s website. It converses naturally (text, voice, avatar), gathers customer preferences (budget, style, needs), adjusts tone and language to the user’s profile, and suggests relevant cars with clickable listings. A branded avatar enhances the dealership’s identity and creates a memorable interaction. It prompts test drive or consultation bookings, syncing with the sales team’s calendar.
Actions
Implement a website-integrated GenAI assistant that can tailor conversations to user profiles. Enable branded AI avatars integrated with internal systems for appointment and lead management.
Expected results
Increase in qualified leads
Faster conversion from visit to appointment
Immersive, brandaligned user experience
Shortened time-to-lead thanks to calendar integration
Technologies
AI & Data
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