Augmented City
Approach & Solution
Approach
Our goal is not to replace the site visit, but to encourage it by offering a virtual tour that increases the perception and enjoyment of the city, eliminating any type of barrier so as to make the experience truly inclusive.
This first ecosystem will then be subject to new evolutions, thanks to the inclusion of additional stakeholders and services that will make it increasingly engaging.
Solution
Anna, the city's avatar and mascot, guides the user through the simulation, which can be used with traditional devices and 3D headsets. The interactive game starts from space, allowing the user to view the town from above, and then lands in Piazza Duomo. From here, the user enters various virtual rooms where they can interact with objects, observe and receive multimedia information on museums, attractions, and typical products, or enjoy virtual tours of the major sights.
It is also possible to request an Identity Card using NFT technology and thus become a citizen of the city of "Orvieto in the Metaverse".
Results
Reach new users
Promote the range of options for tourists through new digital channels
Experience truly inclusive
Improve the area’s brand reputation
Project value
Innovation
Enabling Technologies
XR
Digital Twin
Blockchain
Engineering Proprietary Products
"The city in the Metaverse" Suite
Project Team
Municipia
Digital Experience