5 questions to...
Mirco Gentilini

Interview with the Director of Business Area Development at Municipia.

Mirco Gentilini has over 20 years of experience leading and managing complex projects related to the digital transformation of local Public Administration, with a particular focus on optimizing tax collection processes and combating tax evasion.

His expertise has been strengthened through collaborations with major local authorities, contributing to the digital evolution of public services.

Today, he leads the Business Area Development Division at Municipia, aiming to anticipate and respond to the needs of a constantly evolving market by identifying innovative solutions for urban management.

1. WHAT TANGIBLE BENEFITS CAN THE ADOPTION OF AUGMENTED CITY SOLUTIONS GENERATE FOR A MUNICIPALITY AIMING TO EVOLVE IN LINE WITH CITIZENS’ NEEDS? AND HOW DOES URBAN INNOVATION TRANSLATE INTO GREATER OPERATIONAL EFFICIENCY AND COST OPTIMIZATION?


Many administrations have already achieved greater citizen engagement through more accessible and personalized digital services, such as real-time information on transport, taxes, and events.

However, Municipalities can go further by leveraging Augmented City solutions to improve citizens’ quality of life with safer environments - such as environmental monitoring, real-time traffic management, and adaptive public lighting. They can also enhance energy planning through integrated consumption management, leading to waste reduction, emissions monitoring, and much more.

Innovation across all sectors translates into greater efficiency, simplifying people’s work and improving its quality. For example, through data analysis and predictive algorithms, we can improve infrastructure fault forecasting, enabling preventive maintenance, or optimize routes and schedules for public transport and waste collection services.

Additionally, technologies like Digital Twin and BIM city models allow asset visualization and facilitate maintenance and lifecycle management. 

2.  WHAT PUBLIC-PRIVATE COLLABORATION MODELS HAVE PROVEN MOST EFFECTIVE SO FAR? IN WHICH AREAS?


In the service sector, when projects reach significant scale, the most common forms of public-private collaboration are public concession tenders and public-private partnerships.

In a public concession tender, the administrative process is entirely managed by the public authority, which plans the intervention, defines technical, functional, and economic requirements, and sets the award criteria, publishing a call open to competition.

Conversely, the Public-Private Partnership (PPP), a well-established tool for Italian Municipalities, is a particularly effective cooperation model between public entities and private operators. It enables the integration of financial resources, technical expertise, and organizational capabilities. It allows public administrations, with full transparency, to innovate and implement high-quality technological infrastructures and services without bearing the full initial costs, sharing with the private sector the risks and responsibilities of design, implementation, and management. Moreover, PPP facilitates the flow of private capital into strategic initiatives, freeing up public resources for other purposes. This creates a functional balance between public interest and private initiative, aiming to maximize overall efficiency and the social value of projects.

Municipia plays a leading role in this process, supporting local administrations in their digital evolution and in developing projects that fully meet citizens’ needs.

3. HOW CRUCIAL IS REVENUE MANAGEMENT TO ENSURE THE ECONOMIC SUSTAINABILITY OF DIGITAL TRANSFORMATION PROJECTS IN MUNICIPALITIES?


It is an essential factor for ensuring the economic sustainability of digital transformation projects in Municipalities. The availability of stable and reliable resources allows for the planning of structural investments and coverage over time of both initial and maintenance costs of digital systems.

The adoption of innovative tools improves the operational capacity of the administration and enhances services for citizens and local businesses.

Automation and digitalization of internal processes help reduce operational costs, freeing up resources that can be reinvested in additional services.

Effective Revenue Management reduces dependence on extraordinary transfers, ensures stability beyond political cycles, and provides continuity and solidity to innovation paths, strengthening the Municipality’s ability to respond sustainably to community needs.

4. WHAT ARE THE MOST COMPLEX CHALLENGES IN SCALING AUGMENTED CITY PROJECTS, ESPECIALLY FOR SMALL AND MEDIUM-SIZED MUNICIPALITIES?


Scaling Augmented City projects in small and medium-sized Municipalities faces significant challenges, both economic and organizational.

Limited financial resources and a lack of specialized internal skills make it difficult to sustain ongoing digital investments. Inadequate technological infrastructure and administrative fragmentation can hinder integration across departments and services.

Difficulty in ensuring long-term maintenance and updates may compromise project sustainability, as can the complexity of interoperability between heterogeneous systems.

Cultural resistance to change and lack of citizen engagement may reduce the effectiveness of implemented solutions. Moreover, what works in larger urban contexts is not always replicable in smaller realities due to scale and available resources. Limited access to funding and technological partnerships further slows development and diffusion.

To overcome these issues, a collaborative and sustainable approach is key. Aggregation among local authorities allows for shared platforms and costs, promoting economies of scale.

Several projects, like those developed by Municipia, have followed this model. The use of modular digital solutions and “as-a-service” models reduces the burden of initial investments and ensures flexibility.

Standardization and platform interoperability prevent fragmentation and simplify integration. At the same time, internal skills must be strengthened through targeted training and capacity-building initiatives.

Activating PPPs and leveraging European, national, and regional funding opportunities is also essential. Finally, involving citizens in innovation processes builds trust and encourages adoption of new solutions, ensuring long-term sustainability of Augmented City projects.

5. WHAT ROLE DOES ARTIFICIAL INTELLIGENCE PLAY IN MODERNIZING URBAN GOVERNANCE AND PERSONALIZING PUBLIC SERVICES? AND HOW SHOULD MUNICIPALITIES PREPARE TO INTEGRATE IT STRATEGICALLY?


Artificial Intelligence is a strategic driver for modernizing urban governance, as it enables real-time analysis of large volumes of data, supporting more accurate and evidence-based decision-making.

With its predictive and adaptive capabilities, AI helps optimize public resource usage, reduce waste, and improve the efficiency of public services by tailoring them to citizens’ needs, making cities more inclusive and accessible.

To fully harness its potential, Municipalities must equip themselves with adequate digital infrastructure, promote staff training, and foster an organizational culture of innovation. It is also essential to adopt ethical and transparent guidelines to ensure responsible AI use and maintain public trust.

Only a strategic and integrated approach can turn Artificial Intelligence into a true engine of development and innovation for institutions, citizens, and the local economy.

 

AI enables the optimization of public resource usage, reduces waste, and improves the efficiency of public services by tailoring them to citizens’ needs, making cities more inclusive and accessible.

Mirco Gentilini Director of Business Area Development at Municipia