Case Study
ENGIE eCommerce 2025
ABSTRACT
ENGIE eCommerce 2025 introduces a headless platform with unified APIs and a centralized product catalog based on Conga CPQ, drastically reducing shopping carts.
Where: italy
Where: italy
Challenge
ENGIE needed to modernize an eCommerce platform that was no longer suitable for supporting new channels, high performance, and unified sales processes. The client had to manage a complex product catalog across multiple fronts and reduce the drop rate along the funnel. The challenge required a more modern architectural model, centralized access to the Conga CPQ catalog, and a smooth process for both new and existing customers.
Approach
We adopted a headless architectural approach, defining an API-first backend that unifies processes and simplifies channel integration. In collaboration with ENGIE and the front-end partner, we designed optimized flows, standardized the use of the Conga CPQ catalog, and improved performance. The iterative approach ensured strong governance, consistency, and faster time to market.
Digital Ecosystem
Solution
Digital Ecosystem
The solution features an API-driven backend that manages the entire funnel (login, blacklist checks, document upload, step-by-step cart, submission, and signing). The Product Catalog was centralized through Conga CPQ: a summary batch consolidates more than 10 objects into a single simplified model, speeding up data access and enabling consistent integration across channels. The headless architecture allows rapid front-end evolution and enables new digital partners through standardized logic.
Results
Lower drop rate thanks to improved UX and faster performance
Centralized CPQ catalog, easier to integrate and govern
Greater scalability and faster delivery of new channels and features
Impacts
Technologies
Platforms
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We specialize in managing business processes related to leading Software Vendors, integrated with composable architectures and enhanced by Artificial Intelligence.
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