Case Study
Enhancement, management and promotion of Imperia's city museum circuit
Special Public-Private Partnership for the enhancement and integration of the city's cultural attractions, through the digitization of visitor services.
Where: italy
Where: italy
Challenge
The sea is the common thread of Imperia's history and tourism offer, but it couldn't remain the sole driver of tourism development if objectives such as destagionalization and diversification of the offer are pursued. The Municipality's goal is to enhance the eclectic museum offer to create new forms of culture and experiences for visitors, surpassing the traditional ones.
Approach
The project follows the line already started and consolidated by the Administration, systematizing the museum offer and enhancing it both through the creation of new digital services for visitors and through integrated promotional-commercialization and communication, linked to the "Imperia. Authentic Experience" brand. All this with a streamlined procurement and management method that respects the actors of the territory: the Public-Private Special Partnership.
Digital Ecosystem
Solution
Digital Ecosystem
Direct management of the Museum Circuit by the RTI, which brings investments, know-how, experience, and technological solutions. The project focuses on two fundamental aspects: the communication and promotion of the tourist-cultural offer and the experiential and emotional involvement of visitors. For the enhancement of the museum circuit, investments are planned in digital tools and services for management and fruition, new informational and cultural content, marketing, and promotion. The proposed digital ecosystem includes the service and content management platform (back end) and multi-channel services for visitors (portal, multimedia guide, e-ticketing, multimedia content supporting the experience).
Results
Increase in interest from younger audiences
+42% of visitors in one year
Technologies
AR MR VR (XR)
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