Case Study

Enhancing customer interaction with Salesforce

ABSTRACT
Thanks to Salesforce and the Atlantic Technologies’support, Alpitour World provides travellers with proactive interaction and a customised service.

Where: italy
Challenge
The need to increase competitiveness in the market and enhance interaction with the end customer led Alpitour World in 2019 to embark on a digitalization journey together with Atlantic Technologies.
Approach
Thanks to the expertise of Atlantic in the Travel & Hospitality industry, AlpitourWorld managed to achieve its project objectives, including:  innovating the tools to support social account management; boosting customer engagement and automating marketing activities.
Solution
With the adoption of Salesforce and the integration of Sprout Social, Alpitour World can now: interact with its contacts consistently, building a relationship of trust with its fan base; listen to customers and anticipate their needs, shifting from a passive attitude to total proactiveness; lead users towards the travel and services offering, using social channels to optimally advise and guide users as they discover the website; provide a fully customized approach, based on the individual customer’s previous, current or future experiences, thanks to a 360 degrees view on data and his activities. Moreover, the Marketing Cloud solution enables the tour operating division to automate marketing activities and send targeted messages to travellers.
Results

 

 

 

 

Increased understanding of customer needs

 

 

Customization based on specific needs

 

 

Increased efficiency and effectiveness through automation of tasks

Markets
Ecosystem

Impacts

Technologies

To know more
Case Study

Reengineering of the Health Record of the Regione Molise

The evolution will facilitate information sharing among healthcare facilities and ensure citizens access to an integrated and coordinated service.

Use Case

Introduction and Implementation of the GOL Program

Introduction of the Workers Employability Guarantee Program (GOL) in Information Systems for Employment and Vocational Training.

The Meter-to-Cash of Gelsia evolves with the Cloud

We realized a new Meter-to-Cash system that enables the rapid adaptation of electricity and gas sales services to business needs by extending Neta platform on Cloud Oracle.