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Case Study
Enhancing customer interaction with Salesforce
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Thanks to Salesforce and the Atlantic Technologies’support, Alpitour World provides travellers with proactive interaction and a customised service.
Where: italy
Where: italy
Challenge
The need to increase competitiveness in the market and enhance interaction with the end customer led Alpitour World in 2019 to embark on a digitalization journey together with Atlantic Technologies.
Approach
Thanks to the expertise of Atlantic in the Travel & Hospitality industry, AlpitourWorld managed to achieve its project objectives, including: innovating the tools to support social account management; boosting customer engagement and automating marketing activities.
Solution
With the adoption of Salesforce and the integration of Sprout Social, Alpitour World can now: interact with its contacts consistently, building a relationship of trust with its fan base; listen to customers and anticipate their needs, shifting from a passive attitude to total proactiveness; lead users towards the travel and services offering, using social channels to optimally advise and guide users as they discover the website; provide a fully customized approach, based on the individual customer’s previous, current or future experiences, thanks to a 360 degrees view on data and his activities. Moreover, the Marketing Cloud solution enables the tour operating division to automate marketing activities and send targeted messages to travellers.
Results
Increased understanding of customer needs
Customization based on specific needs
Increased efficiency and effectiveness through automation of tasks
Impacts
Technologies
Cloud
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Research Project
TEMA – Accurate Mapping and Forecasting for Emergency Management
Advanced Technologies and Tools for Natural Disaster Management (NDM)
Case Study
Brescia: Sustainable Mobility Becomes a Game
An app to encourage sustainable behaviors by promoting the use of public and private transport, as well as private and shared bicycles for commuting.
Research Project
ARIEN: an AI platform to support the fight against illegal drug trafficking
A holistic approach based on artificial intelligence tools for monitoring the production and illegal trafficking of drugs.
-
Research Project
TEMA – Accurate Mapping and Forecasting for Emergency Management
Advanced Technologies and Tools for Natural Disaster Management (NDM)
-
Case Study
Brescia: Sustainable Mobility Becomes a Game
An app to encourage sustainable behaviors by promoting the use of public and private transport, as well as private and shared bicycles for commuting.
-
Research Project
ARIEN: an AI platform to support the fight against illegal drug trafficking
A holistic approach based on artificial intelligence tools for monitoring the production and illegal trafficking of drugs.
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