Use Case

AI-Powered Selling Messages for Clienteling

ABSTRACT
AI-driven suggestions improve the effectiveness of sales assistants by guiding them with the right words to convert while ensuring consistent brand messaging and higher conversions.

Where: international
Mission
Empower sales assistants with persuasive, brand-aligned messages that improve conversion rates. The goal is to make even rookies perform like seasoned professionals, enhancing customer engagement and driving sales.
Solution
The clienteling module leverages AI to craft contextual, persuasive messages for every product. Each suggestion embodies proven sales techniques: highlighting relevance (Why it matters), urgency (Why now), and personalization (Perfect for). This ensures consistent brand storytelling and helps push priority items effectively. By embedding these insights directly into the catalog interface, we make advanced selling skills accessible to all assistants, boosting confidence and conversion rates.
Digital Ecosystem
Actions
Digital Ecosystem
We integrated an AI engine into the product catalog pages. For each item, it generates three strategic selling messages: Why it matters, Why now, and Perfect for. These insights guide assistants to position products effectively.
Expected results

 

 

 

 

Consistent brand messaging in every interaction

 

 

Reduced training time for new hires

 

 

Improved customer engagement and satisfaction

 

 

Scalable solution for omnichannel retail

Technologies

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