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Use Case
Increase customer knowledge, loyalty and sales
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How to build a value-added customer relationship through a greater number of "touchpoints"
Where: italy
Where: italy
Mission
Making the customer journey easier by managing sales, payments, relationships and shop activities with a single platform.
Solution
MyClienteling is a mobile app for sales assistants and shop managers to manage sales and payments, customer relationships and shop activities.
It makes it possible to understand the buying behaviour of customers on both online and offline channels and to turn this information into concrete actions to increase sales and store efficiency.
It makes it possible to understand the buying behaviour of customers on both online and offline channels and to turn this information into concrete actions to increase sales and store efficiency.
Digital Ecosystem
Actions
Digital Ecosystem
- Give an omnichannel customer picture (contact information, purchase history, profile, shopping habits, preferred shop, recent activity, marketing campaigns).
- Enable digital collection of customer data, privacy management and loyalty cards.
- Facilitate communication on promotions, new collections and customer service management.
- Manage appointment reservations, shop visits, boutique events, and follow-ups.
- Allow customers to pay anywhere, in their preferred mode.
Expected results
Real-time integration of POS systems
Complete overview of the stock levels of the points of sale and regional stores in real time
Impacts
Technologies
Cloud
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Case Study
Reengineering of the Health Record of the Regione Molise
The evolution will facilitate information sharing among healthcare facilities and ensure citizens access to an integrated and coordinated service.
-
Use Case
Introduction and Implementation of the GOL Program
Introduction of the Workers Employability Guarantee Program (GOL) in Information Systems for Employment and Vocational Training.
-
Case Study
The Meter-to-Cash of Gelsia evolves with the Cloud
We realized a new Meter-to-Cash system that enables the rapid adaptation of electricity and gas sales services to business needs by extending Neta platform on Cloud Oracle.
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