Use Case
From eCommerce to a Sustainable Omnichannel Strategy
How to use CRM technologies to improve customer loyalty while ensuring sustainability.
Where: italy
Where: italy
Mission
Improving the efficiency of sales processes, through an omnichannel strategy that enables retailers to have complete knowledge of their customers.
Solution
A highly digitalised and automated solution based on a modular platform that enables retailers to exchange data between different systems and integrate physical and digital touchpoints.
The solution improves the efficiency of retail processes and enables the easy implementation of new technologies and sustainability standards across their store network, pursuing a complete omnichannel strategy.
The solution enables the simultaneous use of channels through different digital technologies, providing retailers with comprehensive customer knowledge.
Digital Ecosystem
Actions
Digital Ecosystem
- With a Customer Data Platform, you can collect and share data from all touch points.
- With CRM features such as Marketing Automation, you can quickly respond to changes in consumer behavior.
- Smart CRM applications enable brands and retailers not only to increase sales, but also to manage product information, reduce inventory levels, and manage orders, returns, and material reuse.
- Advanced analytics can increase business decision-making capabilities.
Expected results
Increases the culture of recycling
Improves customer engagement and brand equity
To know more
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