Use Case
E‑commerce Sales Assistant: the new GenAI‑driven shopping experience
A Gen AI solution, integrated into the e‑commerce platform, that transforms online shopping into a personalized, intelligent, and omnichannel journey, guiding users toward the choice that best fits their needs.
Where: Italy
Where: Italy
Mission
E‑commerce expectations are rapidly evolving: consumers are looking for simple, personalized, and consistent experiences throughout the entire digital journey. At the same time, the increasing complexity of catalogs and offerings makes it more difficult to navigate and make informed decisions. In this context, Generative AI represents a key opportunity to simplify product discovery and improve the online shopping experience.
Solution
Through natural language interactions, the agent understands user needs, learns, and generates contextual suggestions and recommendations during the online session.
Integration with enterprise systems enables real‑time access to catalogs, prices, availability, promotions, and customer data, ensuring consistent and always up‑to‑date recommendations. The experience is seamless across all digital (and non‑digital) touchpoints, strengthening the relationship with the user and supporting a more informed decision‑making process through to the final purchase.
Actions
Our solution introduces a GenAI‑based virtual agent, integrated into the e‑commerce system, that interacts with customers throughout their digital shopping experience, providing always up‑to‑date information and adapting in real time to their preferences and browsing behavior.
Expected results
Faster, more personalized shopping experiences aligned with the omnichannel strategy
Greater customer loyalty across e‑commerce channels
Higher average cart value through targeted upselling logic
Impacts
Technologies
AI & Data
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