Use Case
Your journey starts here: a personalized Virtual Travel Assistant
A Travel Assistant supports website users in planning their stay by providing personalized recommendations aligned with the city's branding — including what to see, where to stay, and available activities.
Where: Italy
Where: Italy
Mission
Local authority websites often feature static content and offer limited support for individual tourists. They typically lack dynamic tools that simplify trip planning and create a more seamless, integrated digital experience — leading users to leave the site in search of up-to-date information and offers elsewhere.
Solution
The Virtual Assistant suggests itineraries, events, cultural attractions, and nature experiences. It displays real-time hotel availability with up-to-date pricing and enables instant bookings.
Accessible 24/7, multilingual, and constantly updated, it provides fast, personalized responses. Users benefit from a comprehensive service without needing to browse through multiple pages or external websites — reducing information search costs and trip planning time.
Digital Ecosystem
Actions
Digital Ecosystem
- Development of a Virtual Assistant powered by Agentic AI, integrated into the official website of the local authority and capable of understanding natural language queries.
- The Virtual Assistant is connected to search engines for accommodations and regional tourism databases to provide real-time information on lodging, events, transportation, and attractions.
- Direct booking capabilities are also implemented via the assistant.
Expected results
Growth in tourist inflow
Enhanced visibility of local tourism offerings
Boost to local digital competitiveness in the national and international tourism landscape
Impacts
Technologies
AI & Data
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