Use Case
Driving Customer Engagement with AI-Powered Marketing Automation
A marketing automation platform powered by user insights, enabling proactive and personalized communication as well as targeted content delivery.
Where: italy
Where: italy
Mission
Real-time data collection and monitoring, insight generation, and personalized recommendations are at the core of media and communication players’ strategies to strengthen their value proposition and increase customer satisfaction.
Solution
A marketing automation platform enables media companies to deliver the right content to the right user at the right time. Through advanced analytics, the system uses user data to power a personalized recommendation engine aligned with individual interests and preferences.
The engine cross-references catalog metadata (e.g., genre, subgenre) with specific user data such as viewing history, demographics, and in app preferences. These data points are continuously updated via automated workflows triggered by key events such as new content releases or new user registrations.
Content is retrieved from all front end channels (web, mobile, TV) through APIs: some return curated content by the editor, while others provide real-time personalized recommendations. User activities such as browsing, interactions, and viewing are tracked by analytics systems, continuously optimizing the recommendation engine and improving the user experience.
Digital Ecosystem
Actions
Digital Ecosystem
- Design an integrated, data-driven marketing strategy capable of managing the entire customer lifecycle
- Leverage behavioral and socio-demographic data at every customer journey touchpoint
- Promote catalog content including niche titles in a targeted way to boost visibility and consumption
- Coordinate email campaigns, in app push notifications, and messaging channels to amplify reach and effectiveness
Expected results
Increased engagement, retention, and customer loyalty
Personalized experiences and timely communications
Maximization of informational assets and content catalog value
Full automation of the customer journey
Impacts
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