Engineering: leader della Digital Transformation

The Digital Transformation of the B2C Customer Journey

The Digital Transformation of the B2C Customer Journey

Sign up for the next in-depth webinar organized by the CRM Observatory.

November 23 2022

In the new webinar organized by the CRM Observatory in collaboration with Engineering and C-Direct we will analyze key insights emerging from the observatory and the market.

We will focus on the technologies enabling the digital transformation of the consumer and finally we will listen to the experience of a leading company in the Beauty sector: Pinalli.

We look forward to seeing you on Wednesday, November 23 from 10 to 11 a.m. To register CLICK HERE.

If you have not already done so, we also invite you to participate in the 8th CRM Observatory survey.


Digital Transformation and CRM in B2C businesses: what emerges from the 7th CRM Observatory
Elisa Fontana - CEO di C-Direct Consulting e CRM Senior Consultant, Engineering

The Digital Customer Journey in the Beauty sector: the Pinalli case
Luca Alberici - PMO Marketing Strategico, Pinalli​

Technologies supporting the Digital Customer
Enrico Pastrello - Delivery Manager, Engineering

Conclusions and Q&A

Contact us

Events Department
Tel. (+39) 06-87591