In light of Itabus' ambition to be natively digital, we have designed the architectural structure set by Itabus, in a clear and very innovative way, adopting an agile working methodology, with "sprints" of different duration depending on the period and needs. These "sprints" were achieved thanks to a strong and constant interaction between Itabus key users, our business analysts and product technical specialists. We have used many of the services offered by AWS in its three typical types: infrastructure services, container services and abstract services.
Furthermore, the development methodologies and the typical architectures of the applied technology have been adapted to the customer's needs, giving rise to highly robust, reliable, flexible and responsive platforms to user requests. Through the specific skills of WebResults, we have implemented some modules of the Salesforce platform for the CRM and Marketing Cloud component (i.e. Service Cloud for the management of tickets, orders, payments and vouchers also through the activation of WebtoCase, chat and other contact tools with the customer - digital engagement -, and Marketing Cloud for push geo-localization, sms, email), ensuring integration with the Datalake and the native Itabus app.
From a Business Intelligence perspective, analytics applications and interactive dashboards have been built and implemented to manage information on business performance in an integrated way and carry out in-depth analyses on particular topics of interest.