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Case Study
Bi2App, the new generation of car services
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With our Customer App, the BiAuto-Biasotti Group manages the relationship between customer and dealer in a smart, user-friendly and intuitive way
Where: italy
Where: italy
Challenge
The spread of an increasingly digital and mobile first approach to services among the new generations has prompted the BiAuto-Biasotti Group, owner of one of the largest dealer networks in Italy, to seek a direct point of contact with customers through a holistic suite of services.
Approach
The Engineering team, together with the key dealers involved in IT and Business activities, analyzed the necessary functions and developed an application capable of guaranteeing the customer a high level of service.
Thus, we created Customer App which represents one of the fundamental modules of our Digital Dealer Platform.
Solution
The Customer App is perfectly integrated with the ecosystem of the BiAuto-Biasotti Group and provides the opportunity to collect updated information, ensuring customer involvement. With the bi2App it is possible to manage all documentation, book in the workshop, consult vehicles in stock, manage reminders regarding the main maintenance operations to be carried out on vehicles, and sign documents directly from mobile through graphometric signature and OTP.
Results
Consumer improvement
Enable sharing information with the customer
Impacts
Technologies
AI & Data
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From Data to Artificial Intelligence: Services, Products, and Processes for Future-Proof Business.
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Use Case
Smart Listing Assistant: Car Ads with GenAI
A GenAI-powered virtual assistant that automatically creates, optimizes, and publishes car listings online—fast, tailored, and effective.
Use Case
GenAI Selling Assistant: Always-On Digital Consultant
A conversational GenAI virtual assistant that guides customers to their ideal car, active 24/7 on the dealer’s website—boosting leads and qualified appointments.
Use Case
After-Sales Assistant: 24/7 Smart, Proactive Customer Care
A conversational GenAI virtual assistant offering continuous, personalized post-sales support managing technical inquiries and workshop appointments in real time.
-
Use Case
Smart Listing Assistant: Car Ads with GenAI
A GenAI-powered virtual assistant that automatically creates, optimizes, and publishes car listings online—fast, tailored, and effective.
-
Use Case
GenAI Selling Assistant: Always-On Digital Consultant
A conversational GenAI virtual assistant that guides customers to their ideal car, active 24/7 on the dealer’s website—boosting leads and qualified appointments.
-
Use Case
After-Sales Assistant: 24/7 Smart, Proactive Customer Care
A conversational GenAI virtual assistant offering continuous, personalized post-sales support managing technical inquiries and workshop appointments in real time.
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