Use Case
GenAI for the in‑store experience: empowering the role of the sales consultant
A GenAI‑based solution that supports sales consultants with contextual information and targeted suggestions, improving the quality of in‑store consulting.
Where: Italy
Where: Italy
Mission
In the retail context, sales consultants often operate with information spread across different systems and not immediately accessible. This results in slow and fragmented manual searches on products, promotions, and offers, reducing the time dedicated to higher‑value activities such as personalized consulting and customer relationships, with a direct impact on the effectiveness of the in‑store experience.
Solution
The solution introduces a GenAI‑based agent integrated with enterprise systems and data, capable of providing consultants with up‑to‑date information on product catalogs, promotions, customer preferences, order history, and loyalty programs.
The generative engine makes it possible to build personalized proposals and contextual product narratives, adapting content to the situation and the customer.
Continuous interaction allows the system to learn over time, making support increasingly precise and effective across different sales scenarios.
Digital Ecosystem
Actions
Digital Ecosystem
Through natural language, interaction with an AI Agent makes it possible to quickly access relevant information, understand the context of the request, and support product proposals aligned with customer needs, strengthening commercial storytelling.
Expected results
Increased productivity of the sales network
More consistent service quality, with a positive impact on the brand
Greater customer loyalty to the store
Impacts
Technologies
AI & Data
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