Use Case
Virtual Reality to enhance Online Shopping
How VR technologies are helping brands and retailers transform the shopping experience.
Where: italy
Where: italy
Mission
A world where people can enjoy shopping without having to give up the benefits of trying things on in person.
Solution
A digital service where customers can search for, select and buy products online just like in a retail shop.
A true omnichannel experience that seamlessly bridges the gap between digital and real-world shopping.
The ability to extend e-commerce and create an immersive experience through a virtual store by integrating advanced reality tools, from 3D modelling, virtual reality (VR), holographic displays or augmented reality (AR). This way, customers can quickly customise the items they are interested in and see the changes in real time.
Digital Ecosystem
Actions
Digital Ecosystem
- With virtual shopping and clienteling apps, it’s possible to provide proactively services and engage with customers remotely.
- With a web app, a streaming system and a high resolution / smartphone camera - integrated with the existing application ecosystem (POS, e-commerce, DAM), customers can experience one-to-one virtual real time shopping session.
- With innovative remote sales, such as Remote Click From Store and Cross Click From Store, stores can enable new sales models.
Expected results
Enables new business models
Uses virtual shopping and distance selling
Enables an omnichannel customer experience
Technologies
AR MR VR (XR)
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