Neta Virtual Power Platform (VPP): from kWh to new energy business models

The energy market is evolving towards models in which customers are no longer simply recipients of an energy supply. New commercial approaches can reward the ability to shift consumption, enhance the value of energy available during specific time slots, or assign virtual shares of energy capacity to customers.

It is within this context that Neta's Virtual Power Platform was created, a solution designed to enable energy retailers to develop new energy services integrated with commercial and Meter-to-Cash processes.

From Energy Consumer to Active Energy Participant

The paradigm shift is significant: from selling kWh to delivering digital energy capacity.

With the Virtual Power Platform model, a share of energy production can become a digital service linked to a POD (Point of Delivery). Customers can subscribe to a share of an energy plant's production capacity, associate it with their POD, and view the energy allocated to their share, their consumption, and the resulting bill savings each month.

At the same time, energy retailers can create and manage a new retail product, from pricing and contract management through its entire lifecycle. The mechanism is straightforward: the energy generated by the plant is measured and allocated to customer shares every fifteen minutes; the platform compares this data with POD consumption and calculates the resulting benefit, which is then recognized on the bill and displayed through digital channels.

The solution paves the way for new commercial offerings: virtual shares of photovoltaic plants with no installation required at the customer's home or business site, services linked to shares of renewable energy assets (solar, wind), and, in the future, additional assets such as high-efficiency cogeneration systems and on-demand energy-saving models.

Innovating Energy Offers Without Building a New Platform from Scratch

The Virtual Power Platform leverages the modular approach of Neta Open Suite (NOS). Neta capabilities and components are combined to support the entire model, including quarter-hourly metering data, energy allocation, compensation mechanisms, billing processes, and integration with CRM and customer journey management.

The value lies not in a single functionality but in the ability to manage the service end-to-end: from offer design and data acquisition to validation, compensation, billing, and communication of customer benefits through digital channels.

Creating New Value for Energy Retailers and Customers

For energy retailers, the Virtual Power Platform enables renewable-energy-based offerings, expanding the portfolio toward digital energy services while creating opportunities for B2C and B2B cross-selling and up-selling, customer engagement, and loyalty.

For end customers, it provides the opportunity to associate new services and energy shares with their energy supply while gaining greater visibility into energy production, consumption, and savings. Knowing when their allocated share produces the most energy allows customers to shift consumption to those periods and maximize savings, representing a first step toward a more active role in flexibility management.

The result is a model in which value no longer depends solely on the tariff applied to the commodity: energy, data, and services become key elements of a more advanced relationship between customers and energy retailers.

Towards Increasingly Dynamic Energy Services

Neta's vision extends beyond the initial VPP model. In the future, the platform could evolve from a single capacity share associated with a POD to portfolios of energy assets, AI-driven optimization mechanisms, and eventually a marketplace for on-demand micro energy purchases.

Data and Privacy

Metering data is managed in compliance with applicable data protection regulations.

From Energy Sales to New Digital Services

With Neta Virtual Power Platform, the POD can become the digital activation point for new commercial offerings. VPP enables energy retailers to enhance commodity services through innovative business models based on energy flexibility, customer participation, and advanced data utilization.

Discover how Neta Virtual Power Platform can help your company build a new generation of energy products and services.