Neta CRM Water is the solution for managing  all interactions between the water operator and its users in an integrated way, supporting the entire relationship cycle that accompanies the customer from the initial request to the continuous management of services. The solution centralizes information, processes and operational activities in a single digital ecosystem, ensuring a complete and up-to-date view of the customer, the supply and the services provided.
It governs the commercial, operational and relational processes that characterize the relationship between the operator and the end user. Through a structured management of requests, contracts, supplies, quotes, appointments, complaints, contractual quality, social bonuses and activities in the area, the solution allows you to improve the user experience, increase organizational efficiency and ensure compliance with regulatory obligations in the water sector. Natively integrated with Metering, Billing, Credit Management, Customer Gate and Analytics, it represents the governing point of the Customer Journey in Neta's Meter-to-Cash model.

Why choose a Neta solution

Customer 360° and unique view of the customer

All information relating to customers, supplies, consumption, documents, requests, interactions, payments and activities carried out are collected and made available in a single integrated view, having a complete and updated picture that speeds up the management of requests and improves the quality of service. 

End-to-end Customer Journey Management

The solution accompanies the entire cycle of relationship with the user, from quotation to contractualization, from the management of requests to interventions in the area, supporting both existing customers and new users.

Native omnichannel

The counter, call center, web portal and digital services operate in a coordinated manner within a single platform, ensuring continuity of information and a consistent customer experience regardless of the channel used. 

Governance of regulated processes

The solution incorporates specific processes for contract quality, technical quality, social bonus, REMSI arrears and industrial discharges, offering complete coverage of the regulatory needs of the water sector. 

Workflow and operational automation

The management of practices through configurable workflows makes it possible to standardize activities, reduce manual work and improve coordination between back office, customer care and operational structures in the area. 

Governance and performance control

Operational dashboards, KPIs, SLAs and dedicated reporting allow you to monitor service quality, workloads, performance levels and compliance with regulatory standards.

Relational, Operational and Analytical CRM

The solution integrates the relationship management, operational execution of processes, and the reporting and analysis tools needed to monitor business activities in a single environment. 

Customer and Supply Dashboards

Dedicated dashboards allow you to quickly consult personal data, contracts, requests, consumption, readings, documents, direct debits and interaction history, improving operator productivity. 

Practice and workflow management

It includes configurable processes for contracts, complaints, technical checks, commercial requests, quotes, contract changes and arrears management, with complete traceability of progress. 

Land and supply management

The solution centralizes information relating to supply points, network, street directory, supplies and spatial data, creating a single information base for the different business processes. 

Workforce Management Integration

It supports appointment scheduling, management of intervention orders and integration with external Work Force Management systems for the coordination of field activities. 

KPIs, SLAs and indemnification

It allows you to configure performance indicators, service levels and compensation mechanisms, monitoring compliance with the deadlines set by the regulated processes.

Customer 360° Data-Driven

CRM collects and aggregates data from Metering, Billing, Credit Management, and other business systems, creating a unified view that improves customer knowledge and supports more effective decisions. 

Customer Engagement Proattivo

The solution enables a more advanced relationship with the user, allowing needs and anomalies to be anticipated thanks to the availability of information from Meter-to-Cash processes and consumption data. 

AI-Powered Customer Operations

Solution designed to integrate Artificial Intelligence and Agentic AI tools to support operators, facilitating classification of requests, retrieval of knowledge and improvement of the customer experience. 

Natively integrated with the Data Lakehouse

The information collected by the CRM feeds the Data Lakehouse of the Neta Open Suite, contributing to the construction of a truly data-driven platform and sharing the information assets with all the modules of the suite.

Intelligent dashboards and advanced KPIs

Interactive dashboards, drill-down capabilities and continuous performance monitoring allow you to transform operational data into useful information for service governance. 

Sustainability and ESG KPIs

The solution provides indicators that can be used for SDG monitoring and sustainability reporting, including indicators related to digitalisation, digital communications and the management of consumption anomalies.

Improved customer experience

The availability of complete and up-to-date information allows you to provide faster, more personalized and consistent answers, increasing the level of user satisfaction and the perceived quality of the service. 

Increased operational efficiency

Structured workflows, automation of activities and integration between sales, technical and customer care offices reduce management times, errors and low value-added activities.

Reduced service costs

The adoption of digital processes, self-service channels and integrated information management allows you to decrease the cost-to-serve and improve the productivity of operational structures. 

Better compliance governance

The integrated management of KPI, SLA, RQSII, technical quality, social bonus and regulatory processes reduces the risk of non-compliance and facilitates the obligations required by the Authorities.

Strategic decision support

Dashboards, KPIs, reports and analytics allow management to monitor trends, performance and quality of service, facilitating faster, data-driven decisions. 

Accelerating digital transformation

Thanks to the integration with Customer Gate, AI Agent, Metering, Billing, Credit and Data Lakehouse, the solution represents the heart of the digital relationship between utility and citizen, improving innovation, resilience and evolutionary capacity of the organization.

On prem/Cloud & SaaS
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