The 85% of customers are still using the dealer as a touchpoint, nevertheless this high percentage, 1 customer over 4 says that is not satisfied about his/her experience in the showroom during the purchase phase. Among the causes identified, there are the experience not enough customized and several discontinuities in the passage from the digital word (in which starts the first part of the purchase process) to the physical one (in which tipically the process arrives to an end).
In a world always more connected and digital, the Digital Dealer Suite offers innovation and digitalization, advantaging prospect/customers, sales force, dealership and headquarter managers.
The Suite is composed of 4 modules:
- The consumer could be engaged through a dedicated app, that suggests information related to customized material and it offers a tailored experience, opening the road for a one-to-one interaction.
- The showroom experience could be enhanced thanks to a series of innovations in order to improve the Customer Experience (for example: proximity marketing, digital signage, immersive reality, just to mention some of them).
- The sales force will have available accurated and fundamental information about the type of customers, by introducing mobile devices and new technologies in the showroom to optimize and faster analysis time preferences and to increase the sales people productivity.
- The headquarters and the NCSs will be able to measure also the interaction inside the physical environments, taking advantage from the connection between the digital and physical experience.
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