Approach & Solution
Thanks to the expertise of Atlantic in the Travel & Hospitality industry, AlpitourWorld managed to achieve its project objectives, including:
- innovating the tools to support social account management;
- boosting the customer engagement;
- automating marketing activities.
- interact with its contacts consistently, building a relationship of trust with its fan base;
- listen to customers and anticipate their needs, shifting from a passive attitude to total proactiveness;
- lead users towards the travel and services offering, using social channels to optimally advise and guide users as they discover the website;
- provide a fully customised approach, based on the individual customer’s previous, current or future experiences, thanks to a 360 degrees view on data and his activities.
Moreover, the Marketing Cloud solution enables the tour operating division to automate marketing activities and send targeted messages to travellers.
Increased understanding of customer needs
Customization based on specific needs
Increased efficiency and effectiveness through automation