Engineering Innovation in
Smart Energy & Utilities
More efficient and profiled marketing campaigns: our solution on cloud thought with Salesforce for a Big Player in the Oil market.
Approach & Solution
Approach
A leading oil company (in the fuel retail area) needed to replace its marketing platform with an SaaS solution capable of managing specific campaigns for loyalty users.
The aims were to create customer profiles that could be used for planned campaigns and to initiate new customer profiling paths to be devised for new campaigns. The solution therefore had to allow simple segmentation, reducing campaign execution times.
To meet this challenge, we used our architectural and technological skills, which allowed us to achieve a high level of integration with the client's other business systems.
The aims were to create customer profiles that could be used for planned campaigns and to initiate new customer profiling paths to be devised for new campaigns. The solution therefore had to allow simple segmentation, reducing campaign execution times.
To meet this challenge, we used our architectural and technological skills, which allowed us to achieve a high level of integration with the client's other business systems.
Solution
Our solution adopted a Salesforce-based architecture for CRM. It is integrated with the mobile app that is used to manage the loyalty system, the transactional data warehouse system, and the POS system for the physical management of the loyalty card.
We supported the project with consulting services in an SaaS cloud environment. IT Consulting activities were also carried out for the implementation of the solution and for business & user services, and support for change and the empowerment of the client's business resources was provided.
Today, we manage high annual volumes of requests across multiple channels: around 27 million emails, more than 5.7 million SMS, and around 600,000 push notifications, with more than 1.2 million contacts.
We supported the project with consulting services in an SaaS cloud environment. IT Consulting activities were also carried out for the implementation of the solution and for business & user services, and support for change and the empowerment of the client's business resources was provided.
Today, we manage high annual volumes of requests across multiple channels: around 27 million emails, more than 5.7 million SMS, and around 600,000 push notifications, with more than 1.2 million contacts.
Results
Configuring and managing marketing campaigns independently
Real-time reporting on the progress of the campaigns
Personalised customer journeys for the customer base
Reduction of time frames for the execution of campaigns
Simpler segmentation of campaign audiences
Project value
Process performance
Innovation
Enabling Technologies
Cloud
Project Team
Advanced Enterprise Platforms
Energy & Utilities BU
Enterprise Integration eXcellence Center
Engineering Software Labs