Engineering Innovation in
Augmented City
Creation of a new ecosystem for Culture Card management that encapsulates back office, management, and front end functionality, offers new services to users, and addresses promotion and marketing needs.
Approach & Solution
Approach
The Municipality of Bologna needed to create a new ecosystem for managing the "Card Cultura" that would bring together the functionalities, which until then were separate in different solutions, of the back office, management, and front end.
The website was not suitable for the promotion and commercialization needs of the Card and was disconnected from the back-office management, both for users and stakeholders. Furthermore, the automatic functionalities for collecting data on Card usage and CRM were missing, making it impractical to offer personalized services for individual users or clusters, loyalty operations, and business intelligence.
The Municipality, a long-standing customer of Municipia-Gruppo Engineering in other sectors, already had our CMS for managing content and information for the 13 museum sites: it served as the core on which to develop the evolution of another important tool in the city's cultural offer, thus creating new modes of interaction with users.
The website was not suitable for the promotion and commercialization needs of the Card and was disconnected from the back-office management, both for users and stakeholders. Furthermore, the automatic functionalities for collecting data on Card usage and CRM were missing, making it impractical to offer personalized services for individual users or clusters, loyalty operations, and business intelligence.
The Municipality, a long-standing customer of Municipia-Gruppo Engineering in other sectors, already had our CMS for managing content and information for the 13 museum sites: it served as the core on which to develop the evolution of another important tool in the city's cultural offer, thus creating new modes of interaction with users.
Solution
The solution is web-based, based on the Egnition CMS and integrated with the catalog and sales platform.
It involved the creation of a new website for public service, with a reserved area (SPID access) where users can manage their data (GDPR compliant) and purchase/renew the Card (PagoPA compliant).
The back end enables integrated management of all parameters related to the Card: data control, Card and pricing configuration, refunds and payments, promotions, renewals, etc.
An operator app allows access control and reading of the Card at museums/affiliated locations, as well as managing authorizations, denials, and data collection.
The system is integrated with the monitoring portal of the Municipality, with interactive dashboard views and dedicated reports on sales and access.
It involved the creation of a new website for public service, with a reserved area (SPID access) where users can manage their data (GDPR compliant) and purchase/renew the Card (PagoPA compliant).
The back end enables integrated management of all parameters related to the Card: data control, Card and pricing configuration, refunds and payments, promotions, renewals, etc.
An operator app allows access control and reading of the Card at museums/affiliated locations, as well as managing authorizations, denials, and data collection.
The system is integrated with the monitoring portal of the Municipality, with interactive dashboard views and dedicated reports on sales and access.
Results
A single centralized system for managing and offering services
A look & feel in line with the new corporate identity "Culture Bologna"
Reorganization of information architecture and front end
New automatic data collection and analytics features to support decision-making and planning
Project value
Innovation
Project Team
Municipia