Digital Media & Communication
Approach & Solution
Approach
Solution
- Google Dialogue Flow, allowing the public use natural language interaction with the museum’s website, and allowing the chatbot to update automatically, whenever a new exhibition or event is published.
- With the Museum website, to be automatically updated with the available information, such as those related to new exhibitions or events.
- An Engineering proprietary component, allowing the Gamification of the experience and offering prizes to visitors.
Results
Increased accesses to the bookstore
Greater visibility for the museum
Greater visitor loyalty
Increased traffic on social networks
New channel to promote exhibitions and events
Increased average visit duration
Project value
Innovation Visibility
Enabling Technologies
AI & Advanced Analytics
Engineering proprietary products & other technologies
Google Dialogue Flow Engineering Gamification Engine
Project Team
Engineering Interactive