Engineering: leader della Digital Transformation

Engineering Innovation in

Digital Retail & Fashion


PASSPAY Conad: the new payment frontier

Doing shopping without pulling out the wallet. With AI and IoT we make the buying experience immediate, easy and fast.

Approach & Solution

La nuova frontiera dei pagamenti


With its more than 580 points of sale and 16,000 employees, distributed in Piedmont, Valle d'Aosta, Liguria, Emilia Romagna, Tuscany, Lazio, Lombardy and Sardinia, Conad Nord Ovest supports citizens in their daily life.

The cooperative, born from the merger between Conad del Tirreno and Nordiconad, chose Engineering to realize an innovative project, which enables customers to enter a store and buy the products they want without ever using their wallets.

All of this is possible with PASSPAY Conad, an app designed and refined by Engineering which, thanks to an innovative recognition system, provides customers with a reserved checkout area in the supermarkets' points of sale.


Users shop by scanning the barcode of each product they decide to purchase, directly through their smartphone. After shopping, instead of getting in line at the cash registers, they go to a “invisible" payment area managed by presence recognition software, which indicates whether the lane is free. Invisible payments are a new trend, allowing a completely automated payment without using any device or wallet.

When the light turns green, a Bluetooth system activates and identifies the customer using an Artificial Intelligence platform applied to the payment lane, while cameras and sensors confirm the identification in order to autonomously manage the process of charging him for the products bought.

Indeed, the cash register systems handle the payment, process the tax receipt and print it out, so customers can leave the supermarket with their purchases without ever using their wallet.


"Immersive" service, in which the Customer feels to be part of the solution

A new way of conceiving shopping

Quicker purchasing process and easy usability

Project value


Enabling Technologies

AI & Advanced Analytics

Project Team

Engineering Industry & Services Business Unit

Engineering Finance Business Unit