Approach & Solution
It constantly works on solutions and products that allow even who is traditionally excluded from credit to be able to build their own life project. To support this mission and be able to provide products such as mortgages and overdrafts, we have used advanced Machine Learning and Deep Learning techniques to create models capable of estimating the future propensity to request / underwrite these products and thus provide support to Marketing campaigns, aimed to develop cross selling.
The latest AI and Machine Learning technologies were used for development, such as the Tensorflow framework via Python language.
The software was released as a service on the Openshift platform based on docker-container.
Increased redemption of Marketing initiatives
Growth in Cross Selling
Improvement of customer profiling and segmentation
AI & Advanced Analytics
Data & Analytics
CRM & CX Consulting Services