The CRM Observatory is an independent research founded in 2015 by C-Direct Consulting with the aim of investigating and monitoring the approach and technologies used by Italian companies to manage their Customer Base and related processes. The aim is to monitor the spread and degree of maturity of CRM among Italian companies, analyzing the variations compared to previous years and identifying trends, opportunities and problems.
This year the Observatory, created in collaboration with Engineering's CRM & CX Consulting team and with the patronage of CMI Customer Management insights, conducted a survey on the role of eCommerce.
Nearly 400 companies took part in the survey, the results of which were presented in a first webinar on October 22.
On November 19th (11: 30-12: 30) there will be a new in-depth Webinar that will deal with the opportunities, difficulties and levers of success encountered in the implementation of CRM projects.
The Webinar is free and is aimed primarily at all company figures who deal with managing the relationship with the customer, both in the B2B and B2C fields.
Speakers:
- Elisa Fontana - CEO di C-Direct Consulting e CRM Senior Consultant of Engineering
- Mauro Zanon - Head of CRM & CX Consulting Services of Engineering
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