Engineering Innovation In
Digital Finance
With our solutions, Intesa Sanpaolo has transformed the user experience into an increasingly personalised journey, improving its CRM and creating a large ecosystem of services.
Approach & Solution
Approach
With the aim of improving and strengthening their external perception, today's financial institutions must place the customer at the center of their processes and adopt a simple, direct, multichannel and customized communication approach.
The latter is among the challenges faced by Intesa Sanpaolo, one of the leading Italian banking groups: we supported Intesa Sanpaolo in transforming its customer database management through a digital innovation project, named "New Customer Layer".
The challenge was to improve Customer Experience, introducing far-reaching elements of functional and technological innovation, as well as maintaining existing database management solutions.
Solution
In order to meet our Customer's requirements, we implemented our Visage proprietary solution. Visage allowed our experts to deliver:
- Highly configurable user experience providing a range of customized services.
- Streamlining of processes.
- Enrichment of information assets with data typical of a CRM solution (operational, behavioral, financial, commercial KPIs, etc.).
- More accurate management of specific local regulations.
- Combined management of proprietary and third-party services.
Results
More effective and continuous interaction with customers
Easier interaction with potential customers
Improved user experience
Project Value
Process performance
Innovation
Enabling Technologies
AI & Advanced Analytics
Our Products & Other Technologies
Visage
Project Team
Engineering Finance Business Unit