Smart Energy & Utilities
Approach & Solution
![EU_16-q.jpg](https://www.eng.it/resources/cases/cs-153-eu-16/img/EU_16-q.jpg)
Approach
- Omnichannel management (e-mail, sms, social media, etc.) of the company's Marketing Campaigns, beneficial for supporting the various scenarios and initiatives
- Adoption of Salesforce, in order to automate the management of multi-channel campaigns and integrate it with other existing systems.
Solution
Results
3-month project implementation
1.8+ million daily events managed
Performance targets exceeded (+40%)
3rd party software integration
Adoption of an omnichannel approach
Project value
Innovation Process performance Cost cutting
Enabling Technologies
Cloud Cybersecurity
Engineering proprietary products & other technologies
TIBCO AWS (Amazon Web Services)Salesforce
Project Team
Energy and UtilitiesEngineering Software LaboratoriesEnterprise Integration eXcellence CenterAdvanced Enterprise PlatformsTIBCO (Partner)