Engineering: leader della Digital Transformation

Engineering Innovation in

Smart Energy & Utilities

Nuove frontiere per la fidelizzazione del cliente

New frontiers for customer loyalty

A new digital omnichannel tool is facilitating customer relationships for a world leader in the energy industry.

Approach & Solution

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Approach

For an optimal customer relationship management process, today’s large companies cannot do without simple, efficient and reliable digital tools.

Our Client- one of the world’s leading players in the energy industry, with over 30,000 employees worldwide - needed to replace its outdated CRM software with an advanced and innovative tool, characterised by two key features:
  • Omnichannel management (e-mail, sms, social media, etc.) of Marketing Campaigns, beneficial for supporting the various scenarios and initiatives envisioned by the Client’s Digital Programme.
  • Integration with Salesforce, in order to automate the management of multi-channel campaigns, integrating it with other, existing systems.

Solution

The solution we developed was implemented purely in the Cloud, using TIBCO software for the integration between the FE APP Mobile and Salesforce systems (Service Cloud and Marketing Cloud modules) and a work approach based on the AGILE methodology.
In particular, the solution included an API Management layer, through the adoption of the TIBCO Cloud Mashery API, which guarantees not only an easy management of the implemented microservices, but also the vulnerability requirements desired by the Client.

The integration was implemented through the use of the TIBCO Integration Cloud, through which a number of API microservices have been implemented, acting as a communication bus with the target system (Salesforce).

Results

Project developed in only 3 months

Management capacity of more than 1,800,000 daily events

Exceeding the load target set by the Client (+40%)

Solution can be integrated with third-party software

Omnichannel management of the customer relationship

Project value

Innovation
Process performance
Cost cutting

Enabling Technologies

Cloud
Cybersecurity

Engineering proprietary products & other technologies

TIBCO
Salesforce

Project Teanm

Engineering ESL
WebResults (Engineering Group)